To succeed in a market dominated by services like GrubHub, UberEats, and DoorDash, staple American dining chains are increasingly turning to their take-out and delivery order businesses. “What we’re really seeing is that millennials in particular — but consumers in general — are wanting to consume restaurant food at home, or wherever else that they …
Continue reading “IHOP Sees Explosive Growth in To-Go Sales”
IHOP returned to positive same-store sales in 2018, thanks to increased foot traffic, off-premise sales, and its new burger rollout last summer, the chain announced during Dine Brands’ fourth quarter earnings call, Thursday. …Off-premise is another growth opportunity for IHOP. For the quarter, to-go same-store sales ballooned by 23 percent, driven double-digit traffic growth of 13 percent at …
Continue reading “IHOP’s Burger Stunt Led to Its Best Sales Year Since 2015”
