IHOP’s Burger Stunt Led to Its Best Sales Year Since 2015

IHOP returned to positive same-store sales in 2018, thanks to increased foot traffic, off-premise sales, and its new burger rollout last summer, the chain announced during Dine Brands’ fourth quarter earnings call, Thursday.

…Off-premise is another growth opportunity for IHOP. For the quarter, to-go same-store sales ballooned by 23 percent, driven double-digit traffic growth of 13 percent at a time when many across the industry are still struggling with the metric.

IHOP launched its national delivery program with DoorDash in select locations last July. The company has since tripled the number of participating locations, now at 1,000 outposts, with another 300 planned in 2019. IHOP will also be looking to add another delivery partner to its portfolio, it says. The chain’s IHOP and Go Program accounts for 8 percent of overall sales.

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