IHOP Sees Explosive Growth in To-Go Sales

To succeed in a market dominated by services like GrubHub, UberEats, and DoorDash, staple American dining chains are increasingly turning to their take-out and delivery order businesses.

“What we’re really seeing is that millennials in particular — but consumers in general — are wanting to consume restaurant food at home, or wherever else that they want to consume it,” IHOP president Darren Rebelez told Cheddar. “We still have a great dine-in business, but that off-premise occasion — that meals-to-go business — has really been exploding for us.”

The restaurant brand saw its off-premise sales, a category that generally includes take-out, delivery, and drive-through orders, jumped by 54 percent in the past quarter. Now to-go orders constitute 10 percent of the company’s sales, more than double what they were last year.


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