“Lifetime value” is Silicon Valley’s next buzzword

LONDON, Dec 28 (Reuters Breakingviews) – So long, “total addressable market”. Farewell, “flywheel effect”. Silicon Valley has a new buzzword. As the cost of signing up new customers rises, “lifetime value” is set to become must-use jargon for technology executives, investors and analysts in 2023. Companies like Uber Technologies (UBER.N), DoorDash (DASH.N) and Spotify Technology (SPOT.N) want shareholders to know …

Uber to Let Marketers Target Riders by Destination

Ride-hailing company Uber Technologies Inc. wants to help marketers target consumers with ads based on where they have been and where they are going. Uber announced the new capability as it rolled out its mobility media division, offering ads across its ride-hailing app for the first time. These ads will be available in select markets at launch. …

DoorDash, Lettuce Entertain You add loyalty, gift card integrations

Dive Brief: DoorDash has partnered with Lettuce Entertain You Restaurants to provide the restaurant company with two integrations via Storefront that enhance online ordering, according to a press release. Customers can earn and redeem rewards points on the LettuceEats app or Lettuce.com through Paytronix, as well as pay with gift cards for carryout and delivery online …

DoorDash customer data hit in phishing attack

Delivery and takeout firm DoorDash has had some of its customer data accessed as the result of a phishing attack, it has confirmed.  In a blog post, the company said it was the latest to be affected by the knock-on effects of a cyberattack that hit Twilio earlier this month. DoorDash said that when the unknown attackers …

DOORDASH UPDATES ITS DASHBOARD FOR SMALL RESTAURANTS

DoorDash on Monday unveiled a revamped merchant suite for small and medium-sized restaurants.  The new back-end features a “choose-your-own-adventure” format that’s designed to more directly address restaurants’ business needs. The update also includes deeper customer insights and a learning center with how-to videos and tutorials. DoorDash said it was developed based on restaurantd’ feedback. Partners …

DoorDash Updates Offering for Small, Medium Restaurants

Based on feedback from restaurant merchants, DoorDash has updated its merchant suite specifically for small- and medium-sized restaurants. Part of the update includes giving restaurants the ability to set goals, such as growing online, attracting new customers, increasing order volumes and optimizing current business. Once merchants set their goals through the self-serve portal, they will …

Inflation: Restaurant loyalty programs key ‘lever’ amid uncertainty, says analyst

Amid rampant inflation, more restaurants are leaning on loyalty and reward programs. “Without question, restaurant organizations that invest in loyalty see greater sales, higher retention of customers, and, we believe, higher margins long-term,” Savneet Singh, CEO of restaurant management platform PAR Technology, told Yahoo Finance. According to Singh, reward programs lead to greater customer loyalty, which, …

BentoBox Debuts Payments Platform Solution for Restaurants

Marketing and commerce platform BentoBox debuted its new payments platform Wednesday (June 8), designed to provide restaurants with an end-to-end solution for taking orders and processing payments. The launch comes as restaurant operators are increasingly needing easy-to-use tech solutions to help manage their businesses, according to the company press release. The platform, BentoBox Payments, aims to simplify …

DoorDash Just Revealed New Info About America’s Delivery Habits

In a recent press release, American food ordering and delivery platform DoorDash released its second Restaurant Online Ordering Trends Report. The annual survey compiled responses from over 1,500 customers, offering insights for restaurants looking to grow their online businesses. From cooking habits to ordering pickup, dining at restaurants, or receiving alcohol delivery — DoorDash’s questions …

Noah Glass Laser Focused on ‘Digital Hospitality’

Noah Glass is all in on the concept of digital hospitality. The founder and CEO of Olo said he’s seen his segment of the industry transform dramatically over the last 17 years, especially in the last two years, but he’s especially excited about what’s on the horizon. What started as a way for restaurants to …