Olo Finds ‘Holy Grail’ of Reaching Every Single Restaurant Customer

Olo CEO Noah Glass believes his company is on the cusp of achieving what he calls the “Holy Grail” of restaurant marketing—the ability to tie 100 percent of transactions back to consumers. The company traditionally touches digital ordering, which Glass estimates at 16 percent of purchases in the food and beverage industry. Olo sees a …

Olo launches Smart Cross-Sells to boost sales at restaurants

Restaurant technology company Olo has introduced Smart Cross-Sells, a feature designed to enhance guest engagement and increase average order value within restaurants. The new feature supports restaurant brands by offering dynamic, personalised suggestions during the ordering and checkout process. The new feature is one of several from Olo’s product suites including Order, Pay and Engage, …

Olo, Sparkfly Partner to Offer Real-Time Engagement Ecosystem

Retail technology solutions company Sparkfly announced its partnership with Olo, a top restaurant technology provider. Sparkfly’s technology promises a higher degree of personalization and rewards for Olo’s brands as the two platforms work together. The integration will replace previous all-in-one platforms by offering loyalty experiences as well as guest engagement for orders placed on the …

California bill would force delivery apps to disclose what restaurants pay

Delivery apps like DoorDash and Uber Eats would have to let customers know what restaurants are paying them under a bill filed in California last month. Under the terms of SB 1490, delivery providers would have to provide an itemized breakdown at checkout showing the fees, commissions and other costs charged to the restaurant for that …

DeSantis signs Florida delivery bill pre-empting local delivery regulations

The law, backed by Uber and DoorDash, requires delivery firms to delist restaurants that want to be removed and will prevent local governments from passing regulations impacting third-party delivery. Dive Brief: Dive Insight: Uber Eats and DoorDash both backed SB 676, company representatives told Restaurant Dive. “We’re pleased that Florida policymakers took a collaborative approach on how …

Olo teams up with Qu to digitize card swipes at the POS

Olo is moving a step closer to its goal of digitizing 100% of restaurant orders thanks to a new integration that will allow it to digitize card swipes at the point-of-sale for the first time.  The restaurant software provider is partnering with POS company Qu to offer its digital payment processing tool, Olo Pay, as …

Uber Eats Launches New Offers, Personalized Marketing Tools

Ahead of a busy holiday season when consumers say prices and promotions are their top consideration for purchases and ~77 percent cope with their busy schedules by ordering from restaurants, Uber Eats is launching three new offer types and new personalized marketing tools to help merchants reach more customers, launch new promotions and maximize sales.  The San Francisco-based …

Uber Eats adds marketing tools to bolster restaurants’ holiday sales

The delivery aggregator added holiday happy hours, multi-location offers and percentage-off offers to help restaurants attract new and existing consumers. Dive Brief: Dive Insight: These marketing tools could help Uber Eats with restaurant and consumer retention, especially as Uber Eats continues to grow its business in the U.S. and Canada. The company had a record-high adjusted EBITDA …

Third-party data loss could be problematic for SMBs: Here’s what the numbers say

A recent report by UpCity suggests nearly 90% of small and medium-sized marketers are concerned about losing third-party data access. As third-party cookies fall out of favor, advertisers have been seeking alternative methods of ad targeting. Such efforts have resulted in the emergence of retail media networks that rely on troves of shopper data, along …

Olo Wants to Help Restaurants Build a Digital Powerhouse

Olo believes there are distinct advantages to using its platform that operators can’t find anywhere else. A robust database filled with customer information is the new currency of the restaurant industry, says Olo CEO Noah Glass. Proper use of data and recognition of high lifetime value guests is going to separate winners and losers in …