Dive Brief: Uber Eats will roll out a revamped app and website in the coming weeks with an enhanced pickup map that contains more information about local spots, including user ratings of nearby restaurants, the company said in an email. New features like Hidden Gems will recommend restaurants based on past orders at other establishments […]
Tag Archives: Marketing
Grubhub makes food delivery deal with Lyft
Grubhub Inc. said it’s made a deal with Lyft Inc. to provide all of the ride-sharing company’s Pink members a free membership in Grubhub +. The Chicago company’s (NYSE: GRUB) + membership normally costs $9.99 a month and allows members free unlimited delivery from selected restaurants. Membership to San Francisco-based Lyft’s Pink costs $19.99 a […]
EatStreet provides safety for students and support for restaurants during pandemic
Wisconsin-based food delivery company EatStreet was founded in 2010 by UW-Madison alumni Matt Howard and Alex Wyler. According to the EatStreet website, the company operates in 250 different cities and more than 15,000 restaurants in the nation. EatStreet regional marketing coordinator, Michelle Cagney said that the company has focused its marketing towards students, although the on-the-ground marketing team is now working remotely. “It has been a little challenging with COVID-19. We are non-essential and we […]
Delivery by the numbers: What third-party platforms are offering restaurants to survive the pandemic
As restaurants struggle to keep their operations chugging through dining room closures and capacity restrictions, major third-party delivery platforms have rolled out new discounts and resources for their partners. It’s a reflection of the tenuous, and sometimes fraught, relationship between restaurant and delivery provider. According to Yelp data, restaurants have been permanently closing at a 60% rate […]
Uber Eats unveils first ad format with sponsored restaurant listings
Uber Eats today announced its first in-app advertising format, giving restaurants a way to promote their menu offerings. The food delivery service’s sponsored listings have seen a return on ad spend (ROAS) of five times in early tests, according to details the company emailed to Mobile Marketer. With Uber Eats’ cost-per-click (CPC) pricing model, restaurants […]
More on the Uber-Postmates Fallout, from an Expert
Consolidation came for the third-party delivery space during COVID-19. Grubhub joined European food delivery company Just Eat Takeaway for $7.3 billion after a deal with Uber fell through. Then, the latter merged with Postmates in a $2.65 billion blockbuster. What does this all mean for aggregators and restaurants alike? Christian Selchau-Hansen, co-founder and CEO of Formation.ai, offered […]
Uber Eats pilots online ordering service for restaurants
COVID-19 outbreaks. A nearly six-week shutdown. Layoffs and difficulty landing government assistance. These are just a few of the challenges facing Tampa Bay restaurants, as eateries around the country struggle to stay afloat during the pandemic. One delivery app is looking to give food businesses a boost and build its partnerships as restaurants increasingly shift […]
Uber Eats rolls out new app to help restaurant owners
STATEN ISLAND, N.Y. — As the restaurant industry continues to struggle amid the ongoing coronavirus (COVID-19) pandemic, Uber Eats is rolling out a new mobile app, alongside new features that will help restaurants engage with their customers and boost business. Uber Eats and other food delivery services have been a crucial lifeline to small businesses […]
Uber Eats to Waive Restaurant Fees for the Rest of 2020
Uber Technologies (NYSE: UBER) will allow restaurants to add online ordering to their websites, for delivery through Uber Eats, at no cost for the rest of the year. The food delivery specialist said the coronavirus pandemic has given it a new understanding of the importance that delivery has in the restaurant industry’s survival. But the third-party delivery […]
Uber Eats offers NYC restaurants a break on fees
The food delivery wars are back on. Just three weeks after its offer to buy Grubhub crumbled, Uber is going on the offensive with a plan to steal its former potential partner’s Big Apple clients, The Post has learned. Starting on Tuesday, Uber’s food delivery arm, Uber Eats, began telling New York City eateries that […]