Restaurants Should Increase Their Appetite For Digital Marketing

1. Make the most of first-party data.  Instead of giving away crucial first-party data to delivery services like Doordash, restaurants must hold direct connections to their customers in order to gather valuable insights and build digitally enabled relationships. 

2. Create an always-on dialogue.   Restaurant marketers often focus on promoting seasonal products, one-time offers and steep discounts. This is not a sustainable way to drive growth. 

3. Understand the impact online has on offline. Reports indicate that restaurants  could face more headwinds due to rising food costs and an increasingly competitive field. Emerging competitors and increasing pressure on margins are requiring restaurant marketers to drive customer engagement through a more measured approach.

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