New hurdles emerge as food delivery expands into new markets

As food-delivery companies like DoorDash and Louisiana-based Waitr are taking their race for market domination to the far reaches of the U.S. they are struggling to adjust to the nuances of different markets, The Wall Street Journal reports.

The challenges they face in smaller cities and suburbs include finding drivers new to the gig economy in a tight labor market, and the expense of carrying restaurant meals and groceries over greater distances at prices consumers are willing to pay.


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