Using Data-Driven Concepts To Unlock Incremental Growth

As a technology company, using data to inform every decision we make is in our DNA at Uber Eats. Whether that’s analyzing demand for food delivery in a city to guide expansion plans, or ensuring we have enough couriers and restaurants on the app at peak ordering times, our every move is driven by data.

For most brick and mortar restaurants, accessing data, let alone understanding how to extract value, has been a challenge few have managed to crack at scale However, data should play a fundamental role in any restaurant’s decision-making process, especially given the historically high cost and risk associated with launching and running such a business.

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