GrubHub’s brand awareness and usage continues to be the strongest in the food delivery market, although competition is aggressively closing the gap. The survey indicated 43 percent of consumers who had recently used online food delivery services were using GrubHub.
…“Given the relatively early stage of the market, we do not believe food delivery is a zero sum game, and market share losses reflect faster growth of competitors (though off lower base),” Kessler wrote in the note.
The survey also indicated an increase in the adoption of online food delivery services, with 23 percent respondents using the service currently, versus 15 percent in November 2016. Adding the current figure to those likely to use in such a service in the future takes the total to 63 percent, indicating a large untapped market opportunity and a long runway for growth, the analyst noted.