Is Delivery QSR’s Groupon Redux?

Getting customers through restaurants’ doors and getting restaurants through customers’ doors are two very different things. One can lead a business to succeed, even thrive, while the other can spell its gradual demise.

Delivery is convenient on the consumer side; there’s no doubt about that. And aggregators like GrubhubSeamlessDoorDash and Uber Eats make it even more so. But, for quick-service restaurants (QSRs) and fast-casual establishments, is it a smart business move?

It’s a debate.

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