Getting customers through restaurants’ doors and getting restaurants through customers’ doors are two very different things. One can lead a business to succeed, even thrive, while the other can spell its gradual demise.
Delivery is convenient on the consumer side; there’s no doubt about that. And aggregators like Grubhub, Seamless, DoorDash and Uber Eats make it even more so. But, for quick-service restaurants (QSRs) and fast-casual establishments, is it a smart business move?
It’s a debate.