The long-awaited joy of a bustling dining room has finally returned. Yet as the industry hypothesizes about the long-term impact of digital with the return to in-person dining, billions of dollars continue to change hands in a way that will determine the fate of restaurant brand equity for years to come — and it’s happening outside of the four walls of the restaurant.
The choices restaurants make today on how to invest in marketing and leverage various food sales channels will have profound impacts for years to come. Fortunately, many other digitally disrupted industries offer key insights on how to navigate the shift. Today we will take a look at how disintermediation of the guest has impacted hotels, airlines, real estate, movies, and consumer packaged goods.