NYC institution Katz’s has launched its own local delivery service this week, eschewing third-party sites like Grubhub and Uber Eats, Bowery Boogie reports. Diners are now able to find Katz’s familiar menu, including its wildly popular pastrami sandwich, the rueben, potato latkes, and matzoh ball soup, available on the restaurant’s website to order directly for delivery across the city. Delivery orders are priced on a sliding scale based on distance from the restaurant.
Katz’s had previously tried out delivery services on a number of third-party platforms, including Seamless, owner Jake Dell tells Bowery Boogie. But the restaurant had to up its prices for delivery in order to cover the staggering fees that the third-party services would charge, and those price hikes felt especially disingenuous during the pandemic, he said.
Other NYC restaurants have gone in a similar direction amid the pandemic. Downtown hotspot Golden Diner set up delivery through point-of-sale system Toast in recent weeks, and encourages its customers not to order through third-party platforms. Caribbean restaurant Negril in Park Slope pulled itself off Grubhub last month and launched its own app for delivery.