- The online takeaway food market is flattening out in Australia, research shows
- The market had three per cent growth in March, but none in April or February
- Fine dining owners say customers want experiences over convenience
The online takeaway food market is ‘flattening out’ as high-end restaurants claim customers are becoming more interested in the experience than the convenience.
Research by Morgan Stanley has revealed the market grew only four per cent in May, after posting just a three per cent growth in March.
This is a far cry from 2016 when the industry grew 56 per cent in a month.
Scott Pickett, who owns high-end restaurants in Melbourne, told Fairfax the boom of companies like Deliveroo and Uber Eats hadn’t had much of an impact on his business and was ‘flattening out’.