Mobile apps facilitate 60% of digital restaurant orders, but 86% of users will stop using an app within two weeks of their first use, according to a new report from CleverTap.
Only 22% of new users on each delivery app will continue to use the app within the first week, while 54% of users completely uninstall the app within the first month.
This consumer churn rate is being driven by low barriers to entry into the app space and growing competition, CleverTap’s Global Head of Marketing Almitra Karnik said in a release.
