86% of delivery app users stop engaging within 2 weeks

Dive Brief:

  • Mobile apps facilitate 60% of digital restaurant orders, but 86% of users will stop using an app within two weeks of their first use, according to a new report from CleverTap.
  • Only 22% of new users on each delivery app will continue to use the app within the first week, while 54% of users completely uninstall the app within the first month.
  • This consumer churn rate is being driven by low barriers to entry into the app space and growing competition, CleverTap’s Global Head of Marketing Almitra Karnik said in a release. 

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