…To eliminate this “tablet farm” scenario, which could see five or more screens splayed across a restaurant’s front of house, Square has announced a host of new integrations to help centralize their ordering, delivery, and payment processing in a single interface.
When the service launches, restaurants using Square’s payment-processing services will be able to access all their DoorDash and Postmates orders through Square. A separate integration with Chowly — software that connects online food ordering apps with restaurants’ POS systems — will usher in integrations with GrubHub, Uber Eats, ChowNow, and similar services.
For now, these integrations will only be available through Square for Restaurants, which includes a POS system, but they will be added to Square’s free Point of Sale app “soon,” according to a spokesperson.
…Square, cofounded by Twitter’s Jack Dorsey, is better known for its payments service that makes it easy for merchants to accept card payments in-store through a mobile device. But the company has branched out into all mannerof verticals as it seeks a bigger piece of the business pie. One of these is food ordering and delivery, which Square has been building out since its Caviar acquisition back in 2014.
Square for Restaurants has been integrated with Caviar since rolling out last year, so it makes sense that the San Francisco-based company is now looking to make its platform even stickier with support for third-party alternatives. Restaurants stand to benefit too, as all orders are automatically processed and dispatched to the kitchen through a single tablet — no manual data entry required.