Taco Bell Tests Order Ahead on Grubhub

Taco Bell wants to put its chalupas and double decker tacos in as many hands as possible, and Grubhub is happy to assist.

Yum Brands CEO Greg Creed told investors on the company’s first-quarter earnings call on Wednesday that, following Taco Bell’s nationwide rollout of delivery through Grubhub in February, the chain is in the process of testing order ahead functionality on Grubhub’s app.

…Order ahead is a giant slice of the potential marketplace for off-premise sales — bigger, even, than potential delivery sales. According to Euromonitor data, consumers spent $795 billion on restaurant meals from home (delivery, takeaway, and drive-thru) globally in 2017. Of that amount, only $161 billion, or about 20 percent, was spent specifically on delivery. The demand for buying meals through order ahead for pickup and drive-thru is far greater.


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