EatStreet prospers eight years after idea was cooked up by UW-Madison students

EatStreet, a Madison tech startup that enables online delivery orders at more than 15,000 restaurants in 250-plus cities nationwide, continues to build on an offer that a restaurant can’t refuse.

…But as EatStreet expanded and outgrew a series of offices, one stumbling block emerged: Delivery. For a restaurant, getting food to its customers – hot and on-time – carries incremental costs of staffing, order timing and bookkeeping.

So in 2017, EatStreet bought a Philadelphia-based delivery service called Zoomer and launched delivery in seven cities, including Madison, Milwaukee and other top EatStreet markets.

…Although adding 900-odd delivery drivers to about 150 core employees “adds another layer of complexity and responsibility,” Howard says. “We know delivery is the future of EatStreet, and our drivers are dedicated EatStreet employees, not contractors.”

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