Report: McDonald’s Renegotiating UberEats Contract

…With Uber looking to go public in the near future, tearing up a contract with the world’s largest restaurant system by global sales is sure to have an impact on institutional and armchair investors alike, with many restaurant-watchers citing the previous landmark agreement as a model for other franchised fast-food restaurants to follow.

After signing its exclusive contract with UberEats in 2017, McDonald’s has continued rolling out modern, easy-to-use self-order kiosks, store remodels and targeted menu changes in an effort to move the brand into a future with a higher percentage of off-premises deliveries and less exposure to growing labor costs. So far, investors have cheered the progress as MCD shares have nearly doubled over the last four years.

more

Leave a comment

Your email address will not be published.