Delivery Awareness Surges as Fast-Food Grabs Bigger Bite

According to a new report from customer experience and brand research firm Service Management Group (SMG), awareness of delivery is growing while fast-food restaurants in particular are increasing delivery at three to five times faster than the fast-casual and casual-dining segments.

…Findings showed that third-party delivery awareness, usage and frequency have increased across the board in the last two years. Overall awareness surged 15 percent, with its numbers indicating that delivery of fast-food meals, in particular, is growing three- to five-times faster than in the fast-casual and casual-dining segments.


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