GrubHub Isn’t In As Dire Shape As Some Bears Suggest

…GrubHub’s share of the U.S. food delivery sales was 43% as of January, which isn’t too shabby compared with DoorDash’s 31% and Uber Eat’s 26%, according to market researcher Second Measure. Growth in GrubHub and Uber Eats has slowed while smaller rival DoorDash has accelerated.

The restaurant delivery market share data also fails to account for the surging demand for restaurant delivery services, which should create enough of a rising tide to lift all of the boats in the market. Moreover, there is still plenty of room for growth. A 2018 Gallup poll found that 84% of U.S. adults order food for takeout or delivery more than once per month, well above the 15% order online groceries or the 10 percent who buy meal kits online.

…“…GrubHub still attracts high-frequency customers better than any other service,” according to Second Measure. “In the first 10 weeks of this year, 17% of GrubHub’s customers ordered food at least once a week, on average. And over 2% of its customers placed orders an average of three times per week or more. At Uber Eats, that number was only 1%.”


Leave a comment

Your email address will not be published. Required fields are marked *