The Uber IPO documents are finally here, and the much anticipated tech giant’s emergence into the public sphere shows just how competitive the delivery industry is for the third-party delivery firms —and for restaurants and retailers.
…The document highlighted Uber’s penchant toward brand partnerships that come with lower service fees than independent restaurant operations. That drove the take rate or income down to 10 percent in 2018 from 12 percent in 2017. For restaurant brands, that creates some hope they won’t have to pay the stiff fees they hear about, but it also shows that as these companies scale, there could be some big changes to the economics. It’s clear Uber is willing to cut fees to get those big partnerships locked in and likely lock Grubhub, Postmates and DoorDash out as they scale in their own ways.