Restaurants raise prices for delivery as providers ease requirements and say they’ve had little pushback from customers.
When Habit Burger began offering delivery to its customers last year, the company did something a bit different.
It upcharged delivery orders by 25%.
It’s an increasingly common strategy. Chains, eager to jump on board to an increasingly popular service but worried about the impact such fees can have on their business, have started charging delivery customers higher prices.
The risk, however, is that such charges could limit the growth of delivery sales, or they could turn off price-averse customers. But so far, companies that have raised prices have said they’ve seen little impact, because the customers using the service frequently need the convenience more than the money.