Is Third-Party the Better Way to Deliver Pizza?

There are two things restaurant operators want to know when it comes to delivery: Can I make any money at this and what are the real costs?

…The restaurant group is testing out third-party delivery in New York and Washington, D.C., gauging both the cost and customer reaction. “It’s last-mile delivery,” he stressed, “not ordering through an aggregator.”

Third-party is currently used for overflow, but so far the results have been that “they’re more efficient … and can make more deliveries per hour.” The pizza restaurant’s fee from the delivery service is $6.50 to $7.50 per delivery.

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