Delivery Part of ‘Long-term Strategy’ for ‘Zors, Says KFC

Several years ago when Facebook entered the social media scene, franchisors often weren’t proactive in claiming their presence on the platform, leading franchisees to create their own pages. Many franchisors are still walking this back as they aim to gain control over that social media interaction, and, noted Food On Demand Editor-at-large Nancy Monroe, a similar situation is arising as franchisors grapple with third-party delivery and instances of franchisees signing their own delivery contracts.


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