AN UBER EATS EXECUTIVE REVEALS THE COMPANY’S SURPRISING STRATEGY FOR MOVING BEYOND TAXI RIDES

…Financially, that geographical difference compared to ride-hailing will be key as Uber races towards an IPO, which the company is reportedly set to being in April. Suburbs and towns outside of major urban centers are deeply unprofitable for ride-hailing companies. Uber Eats could help the company plug the $370 million hole in its balance sheet from 2018.

“We’re seeing a lot of demand out there from families and people who eat differently than people do in our urban cores,” Mahoney said.

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