Grubhub Breaks Down Its Chain Partnerships Strategy

Grubhub has big plans for its enterprise restaurant business in 2019.

The company cited its Yum Brands partnership as the model by which it wants to pair up with many other restaurant chains in the future, according to plans outlined during its fourth quarter earnings call on Thursday.

Yum poured $200 million into Grubhub back in February 2018 and the two companies have since been working on a deeply integrated partnership with Yum Brands’ chains. Taco Bell franchisees have Grubhub technology integrated at each restaurant’s point of sale system, a key step to handling pickup and delivery orders more efficiently. The franchisees also get access to a more favorable delivery cost structure as part of the partnership between the two companies.

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