Speaking at the Future of Convenience conference held yesterday in London, Harriet Williams, senior client services manager at market analyst MCA, said there were still big gaps to be plugged in the market.
“Ninety-three percent of foodservice delivery orders include a main meal,” she said. “But only 26% of people will order a soft drink to go with it, and only 10% an alcoholic beverage.”
She added: “The opportunity is still there for retailers to plug those gaps, and convenience retailers are very well placed to meet that occasion. Retailers should look to hit those categories that are not as prevalent in delivery – soft drinks, alcohol or different food options.”