Food ordering and delivery services like Madison-based EatStreet continue to grow as the number of meals ordered from their platforms increase. But, not all are pleased with the middlemen.
Fueled by another multimillion-dollar round of funding, EatStreet will double the number of cities it offers delivery service this year, the company announced this week. EatStreet has expanded its market presence across the country and has doubled down on dominating the Wisconsin market.
Some restaurant owners, such as Nell Benton, question whether using ordering and delivery services is worth it.
Offering delivery helps her business and the added exposure could help bring in new customers, she said. But she pays fees for all orders placed through the services. Between her two restaurants, Benton uses GrubHub, UberEats and EatStreet.
She said in the nickel-and-dime restaurant business, the fees are “hurting restaurants in a way not anticipated.”