Online ordering provider Olo is making its first acquisition. The company said Thursday it will buy Wisely, a maker of customer relationship management software, for $187 million in cash and stock. Olo said adding Wisely will help restaurants better use data to understand and market to their guests. Wisely’s technology includes automated marketing tools; reservations, waitlist …
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An on-demand commerce platform for the restaurant industry, Olo, has entered into a definitive agreement to acquire Wisely. Based in Ann Arbor, Michigan, US, Wisely provides a customer intelligence platform for restaurants that enables them to personalise the guest experience. Wisely co-founder and CEO Mike Vichich said: “By joining with Olo, restaurant brands will have …
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