Paying for delivery is so passé, and Uber Eats knows it. Like Postmates, DoorDash and the UK’s Deliveroo, which all offer unlimited food delivery subscriptions, Uber is set to offer a monthly $9.99 pass that includes free delivery from any restaurant at any time (although just to be clear, you’ve still got to pay for the food).
…And from Uber’s point of view, the Uber Eats Pass is a solid way to retain customers — if you’re already paying for a delivery service with them then you’re less likely to order elsewhere. No further details yet on when the service will roll out, but given Uber’s already-dominant position in people’s lives, the move could see it become the leading contender in the ongoing battle of food delivery apps.