Grubhub isn’t feeling threatened by rival UberEats, even as its parent company gears up for an IPO, because the market potential of food delivery is still so huge, Grubhub President and CFO Adam DeWitt told Cheddar.
Revenue from online food delivery could hit about $19.5 billion in 2019 and as much as $25.5 billion by 2023, Statista estimated.
Despite DeWitt’s confidence, however, analysts have expressed concern that the delivery mainstay is failing to keep pace with competitors in an increasingly crowded sector, CNBC reported. As competitors like DoorDash and Uber have snapped up market share, funding, and new customers, Grubhub has struggled with customer retention. Plus, rival Uber is gearing up for an IPO that could value the company north of $100 billion.