Thanx, a technology company that drives incremental revenue for restaurants and retailers through personalized marketing campaigns and deeper customer loyalty, announced a new integration with Olo, the leading online food ordering solution for the restaurant industry. This new integration will allow restaurants to track and better understand customer spending habits whether it happens in-store or through digital or mobile ordering, and provide these restaurants with a detailed analysis of customer purchasing behavior, so they can in turn, develop more personalized, actionable and measurable customer engagement.
The core benefits of the integration include:
- Single sign-on for customers for an easy and efficient ordering experience
- Consolidated system of record for consumer purchasing behavior, whether in-store or off-premise
- Loyalty accrual and redemption directly from the ordering checkout flow, helping operators attract and retain customers, while making it simple for customers to earn and redeem rewards
- Precise marketing campaigns based on the customer’s ordering channel, delivering personalized experiences and interactions between customers and their favorite restaurants