Why the delivery market will look different in 5 years

With billions in potential revenue on the line, third-party providers like DoorDash and Grubhub are working more closely with restaurants to find better ways to process online orders.

Delivery is presenting restaurants with one of the only ways to grow in a segment marred by fierce competition, tightening margins and labor shortages. Experts have found that  consumers buy more food via delivery than they would in-store, and are increasingly demanding the service. But launching a delivery offering is no easy feat, experts say, and restaurants and third-party providers are working together to better meet the needs of a growing on-demand economy.

…Morgan Stanley projects that a much bigger portion of total restaurant sales will go to online delivery — roughly 40% or $220 billion by 2020.

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