Why cities like Dayton and Sarasota are fueling Grubhub’s growth

More first-time customers tried ordering food through Grubhub in the first quarter of this year than ever before as the Chicago-based company continues its expansion to new cities.

Grubhub has launched in 50 new cities so far this year, CEO Matt Maloney said Tuesday morning, following the release of the company’s first-quarter earnings.

The idea is to get into towns across America that have been long overlooked by the on-demand economy. In February, Maloney set a goal of expanding to 100 new markets by the end of the year. A partnership with Yum Brands, the Louisville, Ky.-based parent of Taco Bell, KFC and Pizza Hut, announced earlier this year is expected to help achieve that goal.

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