Food-delivery company Wonder announced a deal to acquire independent media firm Tastemade, which produces original content spanning food, travel, and home and design. Financial terms of the deal weren’t disclosed. Wonder is buying Tastemade for about $90 million, according to sources, as first reported by the Wall Street Journal. Tastemade had raised $131 million from investors including Amazon, …
Tag Archives: Tastemade
Wonder bets on media network with Tastemade acquisition
The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs. Dive Brief: Dive Insight: Add Wonder to the growing list of non-retail companies looking to use their first-party data and captive audiences to create a media network. Like United Airlines’ Kinective Media, which uses the company’s category …
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Wonder Adds a Media Company To Its Portfolio
Marc Lore is not a timid man. He started Wonder in 2018 with a vision of a nationwide network of food halls. In 2023 he added Blue Apron for meal kits. Last year he acquired Grubhub for delivery. And this week he onboarded digital media company Tastemade for content and marketing extensions. All this activity may seem scattershot. But …
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