Denny’s, Olo and Sparkfly team up for rewards, customer engagement effort

Denny’s is working with Olo and Sparkfly to launch a new customer engagement suite, according to a press release issued Wednesday. Denny’s framed the partnership as a way to improve the personalization and specificity of its rewards and LTOs. The partnership combines Sparkfly’s offer and rewards management platforms with Olo’s marketing and guest data tools. Sparkfly will be …