Thanx Calls Loyalty 3.0 Update a Major Milestone

Thanx, a restaurant loyalty and guest engagement platform, has released a new platform that it claims is a “major technical milestone” that will give other restaurants a Starbucks-level of sophistication for their rewards programs. The comprehensive update is dubbed Loyalty 3.0. Thanx says it is the culmination of countless engineering hours and allows restaurants to …

Starbucks Brewing Revolutionary Web3 Experience for its Starbucks Rewards Members

New Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to …

Uber phases out free rewards program

Dive Brief: Uber is ending its free Uber Rewards program, which grants users points for using the Uber and Uber Eats apps, per an email sent to customers over the weekend. Users will stop accruing points at the end of August, but can use their benefits through Oct. 31.  Rewards members can access a free month of …

Uber to soon shut down its free loyalty programme launched in 2018

Ride-hailing platform Uber is closing down its loyalty programme, Uber Rewards, with users being urged to sign up for the Uber One subscription to get regular Uber and Uber Eats discounts. Launched in 2018, Uber Rewards is a free programme that lets you rack points for every dollar you spend when hitching a ride or ordering food through Uber and Uber …

Uber closing rewards program in favor of pushing Uber One subscription

Ride-hailing service Uber is closing down its loyalty program, Uber Rewards, with users being urged to sign up for the Uber One subscription to get regular Uber and Uber Eats discounts. Since 2018, Uber Rewards provided users with discounted rides and food deliveries, by earning points from spending money on the service. The free-to-join loyalty …

DoorDash, Lettuce Entertain You add loyalty, gift card integrations

Dive Brief: DoorDash has partnered with Lettuce Entertain You Restaurants to provide the restaurant company with two integrations via Storefront that enhance online ordering, according to a press release. Customers can earn and redeem rewards points on the LettuceEats app or Lettuce.com through Paytronix, as well as pay with gift cards for carryout and delivery online …

Inflation: Restaurant loyalty programs key ‘lever’ amid uncertainty, says analyst

Amid rampant inflation, more restaurants are leaning on loyalty and reward programs. “Without question, restaurant organizations that invest in loyalty see greater sales, higher retention of customers, and, we believe, higher margins long-term,” Savneet Singh, CEO of restaurant management platform PAR Technology, told Yahoo Finance. According to Singh, reward programs lead to greater customer loyalty, which, …

CKE Restaurants Chooses Punchh to Build Loyalty Program

ParTech, Inc. (PAR), a global restaurant technology company and builder of a unified commerce cloud platform for enterprise restaurants, today announced that its leading customer loyalty, offers and engagement solution, Punchh, has been selected by CKE Restaurants Holdings, Inc. (CKE) – the owner, operator and franchisor of Carl’s Jr. and Hardee’s – to introduce an upgraded digital loyalty program to …

THANX TO ACQUIRE DATA COMPANY FOUNDED BY EX-GRUBHUB STAFFERS

Thanx CEO Zach Goldstein believes today’s restaurants are actually in two businesses: food and data.  With the shift to online ordering that has happened over the past several years, restaurants have access to more information about their customers than ever, he said. The problem is, they don’t always know what to do with it. The …

Loyalty Revs Direct-Ordering Flywheel

Direct digital orders are a common goal across the restaurant space, and loyalty has emerged as a way not to push users to order direct but instead entice them with perks, ease and lower fees. Back in 2019, Olo founder and CEO Noah Glass wrote, “The measure of success in the years to come will …