Marc Lore is not a timid man. He started Wonder in 2018 with a vision of a nationwide network of food halls. In 2023 he added Blue Apron for meal kits. Last year he acquired Grubhub for delivery. And this week he onboarded digital media company Tastemade for content and marketing extensions. All this activity may seem scattershot. But …
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For a long time, technology innovation in the restaurant industry was relegated only to the biggest names in foodservice with the budgets and staff to build a robust tech stack. But as omnichannel capabilities and a strong digital presence become table stakes even for the smallest of emerging brands, being a mom-and-pop restaurant stuck in …
Koddi, the leading retail and commerce media technology for enterprises, announced its partnership with Grubhub to grow its marketing platform to include additional strategic advertising capabilities. Koddi’s advanced commerce media technologies provide the infrastructure for Grubhub to offer its merchants enhanced pre-checkout advertising capabilities including automated optimizations that continually fine-tune budgets, bids and more to drive higher …
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Food-delivery platform Grubhub is launching an ads business. The company is pitching ad products to its core restaurant merchants to acquire new diners and drive repeat sales. The company is partnering with adtech firm Koddi to power ads on its website. Ads will appear when people search for specific cuisines or when people are searching for local restaurants. Grubhub …
Continue reading “Grubhub Enters the Ad Game, Taking on Uber Eats and DoorDash”
American food ordering and delivery company DoorDash has introduced a comprehensive suite of products designed to empower merchants to manage and expand their businesses on their own channels. The newly launched products comprising the DoorDash commerce platform can aid merchants to grow and run their businesses on their own channels, whether operating in-store or online. …
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The delivery platform also added offsite capabilities and sponsored brand placements for CPG brands as delivery platforms race to improve ad offerings. Dive Brief: Dive Insight: DoorDash’s double shot of new capabilities looks to offer enterprise restaurant marketers and CPG brands better ways to connect with its millions of consumers — and the first-party shopping …
Continue reading “Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants”
Photo: DoorDash DoorDash has launched Ads Manager for Enterprise Restaurants, a platform offering self-serve tools to help businesses connect with customers, run campaigns and collaborate with partners. Ads Manager’s suite of features includes: “From day one, we’ve been working hard to help businesses grow by providing them with tools that are easy to use,” Vassili Samolis, …
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Chipotle, Sweetgreen, and BJ’s Restaurant and Brewhouse are the first brand partners to leverage Ads Manager to better connect with customers and drive incremental sales Today, DoorDash is excited to introduce Ads Manager for Enterprise Restaurants – a new platform that offers self-serve tools to help businesses connect with customers, run campaigns, and collaborate with …
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DoorDash believes it has the answer to the summer slowdown in restaurant traffic. The third-party platform recently began promoting two initiatives that offer deep discounts to consumers: Lunch Specials and Happy Hour. The company said these programs aim to drive off-peak demand for restaurants while providing affordable options for customers. But there’s a catch. To …
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A couple months ago, Zhong Xu, CEO of Deliverect, a software company that streamlines order management by connecting point-of-sale systems to delivery apps, walked 10 kilometers of the Great Wall of China. He hasn’t stopped thinking about it. “It was a reminder to me that good things don’t happen overnight,” he said in an interview. …
Continue reading “Deliverect Can Improve Your Ranking. The Food Is Up to You.”
