Industry consolidation, virtual kitchens, UberEats enterprise brands more
Tag Archives: Marketing
Grubhub is suspending commission fees for independent restaurants
Grubhub is temporarily suspending commission fees for impacted independent restaurants of up to $100 million. Restaurants can pay commission fees as high as 30% on orders delivered by third-party aggregators like Grubhub. Grubhub cited expectations that restaurant traffic could plunge by as much as 75% over the next few weeks. As the restaurant industry braces …
Continue reading “Grubhub is suspending commission fees for independent restaurants”
Grubhub suspends ad commissions to help restaurants
Grubhub is suspending the commissions it charges to restaurants to advertise on its platform to help offset their declines in business from the coronavirus. The company will delay collection of up to $100 million in commissions in Chicago and other cities, said CEO Matt Maloney. Grubhub didn’t say how long the fees would be deferred. …
Continue reading “Grubhub suspends ad commissions to help restaurants”
Food delivery app downloads are decreasing
Since May 2019, monthly active users of the largest foodservice delivery companies have dropped by more than 13%, according to data from Apptopia. The company tracked the food delivery market from January 2015 to February 2020. Mobile app sessions with DoorDash, Caviar, Uber Eats, Grubhub, Seamless and Postmates have also dropped 17.7% since May 2019. The …
Continue reading “Food delivery app downloads are decreasing”
Grubhub Unveils Membership Program
Grubhub announced Grubhub+, a new membership program to expand its rewards program and keep customers locked into the system. Founder and CEO Matt Maloney said it expands the company’s robust reward programs even further, a key strategy the executive team emphasized during its latest earnings call. “Generous diner rewards are at the core of Grubhub’s …
New Grubhub Service Offers 10% Cash Back
Sales growth at Grubhub (NYSE:GRUB) has fallen for five straight quarters, and Grubhub stock has lost 35% of its value over the past year. Now, Grubhub is aiming to do something about that. This morning, the “nation’s leading pickup and delivery marketplace with the largest restaurant network” announced it is launching a “Grubhub+” membership program to reaccelerate growth and …
Uber’s Latest Trick Is Working
I’ve been placing more restaurant delivery orders through Uber (NYSE:UBER) lately, and it’s at this point where I may as well dab my lips with my napkin and congratulate the ridesharing giant for a nudge done well. Let’s start at the beginning, with Uber’s first promotional course. A couple of weeks ago, Uber Eats sent me a promotion …
What’s The Growth Team’s Job, Anyway?
The project seemed fairly straightforward: Here’s a city where our food delivery marketplace needs to accelerate growth. Here’s a budget to buy some ads. Buy some billboards, spend some money on Facebook – that’s all it should take to turn this around. And yet, the route taken by two employees on the growth team was …