Denny’s, Olo and Sparkfly team up for rewards, customer engagement effort

Denny’s is working with Olo and Sparkfly to launch a new customer engagement suite, according to a press release issued Wednesday. Denny’s framed the partnership as a way to improve the personalization and specificity of its rewards and LTOs. The partnership combines Sparkfly’s offer and rewards management platforms with Olo’s marketing and guest data tools. Sparkfly will be …

Denny’s Off-Premise Business Continues to Fuel Growth

The diner is the latest chain this earnings season to talk up the importance of delivery for their business, as it gradually sells company-owned stores to franchisees. Denny’s growth strategy remains tied to expanding delivery and refranchising its company-owned stores, even as the latter eats at net sales in the short term. The company reported first …