Blue Apron, one of the pioneers in the prepared meal kit category, has rebranded with new, more convenient non-subscription offerings and more than doubled its offerings to 100 different meal options per week — with 75% of the menu featuring opportunities for customization. Customers of Blue Apron, a subsidiary of Marc Lore’s Wonder — the meal delivery service developed by Jet.com and Diapers.com …
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European food delivery giant Just Eat Takeaway.com is selling Grubhub for $650 million, a fraction of the billions it spent to buy the US platform just three years ago. Wonder Group, a New York-based food ordering company that touts “fast fine” dining, is set to be Grubhub’s new owner. Under terms of the deal, announced Wednesday, …
Dive Brief: See how leading brands create customizable rules that automate campaign budgets based on stock levels, suppressed products, reviews, Buy Box ownership and more.Get the List Dive Insight: DoorDash’s work with Blue Apron is similar to the efforts close competitor Instacart has made in recent years to add direct-to-consumer and meal kit companies like Quicklly, Sunbasket and …
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If there’s ever a silver lining in this life-destroying, economy-crippling coronavirus pandemic, it would be the resurgence of dying meal kit startup Blue Apron, at least for now. As major U.S. cities, including New York, Los Angeles and Seattle, rush to order restaurants to suspend dine-in service and limit orders to take-outs and delivery only this week, …
Continue reading “Why Blue Apron Stock Soared 100% Amid a Market-Destroying Pandemic”
