Toast just integrated Google and Meta ads. they are calling it a feature release. i am calling it a mandatory tax. this is the end game for the all-in-one OS. the reality is they now have the data to link an ad click directly to your net payout. they can automatically kill campaigns that push …
Continue reading “Toast just integrated Google and Meta ads.”
Delivery giant DoorDash last week announced the first acquisition to strengthen its advertising division with a $175 million deal for the ad-tech startup Symbiosys. Uniting the two companies, which have worked together for the better part of two years, highlights the growing importance of offsite ads for retail media networks that are reaching fresh levels of maturity and grappling more …
Continue reading “How DoorDash is evolving its retail media arm as ad revenue grows”
Key Takeaways DoorDash (NASDAQ: DASH), one of the world’s leading local commerce platforms, is launching its most significant update to its advertising platform to date, introducing a new suite of AI-powered tools and announcing the acquisition of ad tech platform Symbiosys to expand offsite advertising capabilities. Symbiosys is a next-generation retail media platform that helps brands expand …
