Following sustained double-digit bookings growth through 2025, ezCater’s new brand identity reflects its expanded role as a workplace technology partner
ezCater unveils new brand identity to mark its evolution from a catering marketplace to an enterprise workplace food platform that makes food easy to order, manage, and scale.
BOSTON–(BUSINESS WIRE)–ezCater, the #1 food tech platform for workplaces in the US, today unveiled a new brand identity, marking its evolution from a transactional catering marketplace into an enterprise-grade workplace food platform. The new identity reflects years of strategic development of enterprise capabilities, designed to solve the complex logistical challenges of feeding today’s workforce at scale.
“Our new brand identity reflects who we are today: an embedded, enterprise-grade technology partner that makes food easy to order and manage, and simple to scale.”Share
Since 2021, ezCater has expanded its footprint beyond traditional offices to serve distribution centers, hospitals, universities, and professional sports teams. To support this growth, the company introduced enterprise-grade features such as invoicing, custom reporting, automatic tax-exempt ordering, and integrations with procurement and authentication systems. Most recently, ezCater integrated with Slack to bring employee meal programs into the daily workflow.
Organizations such as Bayer AG, FedEx, Procter & Gamble, T-Mobile, and Vanderbilt University rely on ezCater to bring restaurant food into the workplace, track food spend, and simplify food management across multiple locations.
“Businesses rely on technology to manage travel, expenses, payroll, and communication, and managing workplace food with great technology is no different,” said Cindy Klein Roche, Chief Growth Officer, ezCater. “Our new brand identity reflects who we are today: an embedded, enterprise-grade technology partner that makes food easy to order and manage, and simple to scale.”
The new identity embodies ezCater’s role as the core platform that holds together the complex ecosystem of workplace food — connecting restaurants, workplaces, and employees. Developed in partnership with global creative agency Koto, the rebrand includes a new logo, typography, color palette, and brand architecture, now reflected across all touchpoints — from ezCater’s website and apps to national advertising campaigns. As part of the transformation, ezCater is sunsetting its Relish sub-brand and bringing it under the ezCater name as part of a unified brand strategy.
“We created a contemporary, tech-forward brand identity that feels at home alongside today’s leading workplace platforms,” said Ruth Perkins, Brand & Creative Director, ezCater. “It reflects the sophistication of the organizations we serve and the scale at which they operate.”
The rebrand arrives as the role of food in the workplace reaches a tipping point. Organizations are moving beyond occasional catering for meetings towards meal programs designed to drive employee attendance and productivity. ezCater’s research highlights this shift: