From LinkedIn: Owner.com‘s whole pitch is “own your customers, not DoorDash.”
but someone just got emailed by six Owner.com restaurants they’ve never ordered from. same promo code. same day. same “BIGGAME26” offer.
could be a bug. could be a one-time Super Bowl campaign that cast too wide a net. i’ll give them the benefit of the doubt.
but it raises a question every operator should be asking their direct ordering platform:
is my customer list actually mine? or is it shared across the platform?
because the whole point of going direct is owning the guest relationship.
if there’s even a chance your customers are getting marketed to by other restaurants on the same system, that’s worth a conversation.Activate to view larger image,
