LOS ANGELES —
Cartwheel, the leading enterprise delivery management platform, today announced its integration with PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider. The integration brings Cartwheel’s advanced AI-powered delivery orchestration capabilities directly into PAR’s unified purpose-built platform, empowering enterprise and mid-market restaurants to optimize both first-party and third-party delivery operations at unprecedented scale.
The partnership addresses the dramatic shift toward direct customer engagement. PAR Technology’s 2025 Annual Industry Report reveals that restaurants are winning back control of their customer relationships, with loyalty transactions growing 30% and mobile/first-party ordering up 21.3% year-over-year, while third-party delivery declined 5.7%. As delivery volume has surged 368% since 2020, restaurants need sophisticated orchestration tools to ensure these valuable, brand-controlled orders are fulfilled accurately and on-time.
“This partnership with PAR Technology brings together two platforms that truly understand what enterprise restaurants are dealing with on a global scale,” said Alex Vasilkin, co-founder and CEO of Cartwheel. “Restaurant operators are seeing their customers come back to direct ordering channels, but managing delivery across multiple countries and systems has become incredibly complex. Our integration with PAR’s unified platform gives operators seamless delivery management from a single system, built to support their growth across markets.
Global Scale Meets Advanced Delivery Intelligence
PAR Technology serves over 120,000 restaurants globally, providing a unified foodservice platform that combines point-of-sale, digital ordering, loyalty, payments, hardware, and back-office management solutions. The integration with Cartwheel’s delivery management platform creates a powerful ecosystem where enterprise operators can manage complex delivery operations through a single, integrated interface across global markets. Cartwheel’s recent expansion of Uber Direct capabilities to Canada, the UK, and Australia aligns perfectly with PAR’s international footprint, giving enterprise brands consistent delivery management whether they’re operating in North America, Europe, or Asia-Pacific.
Cartwheel’s platform brings sophisticated AI-powered auto-dispatch, hybrid delivery management, and real-time optimization capabilities that have proven successful with leading brands. As highlighted in press releases with Jason’s Deli and Lou Malnati’s earlier this year, Cartwheel’s AI-powered delivery optimization has delivered significant improvements in delivery performance. The technology automatically routes orders between in-house drivers and third-party services based on customizable rules such as distance, order value, driver availability, and cost optimization.
“Delivery-first brands like pizza chains are outgrowing legacy POS. Driver management alone doesn’t cut it anymore. They need unified platforms that orchestrate delivery across markets and at scale,” said Savneet Singh, CEO of PAR Technology. “Our partnership with Cartwheel gives enterprise restaurants the flexibility and control they deserve providing outcome-driven tools without the limits of one-size-fits-all tech.”