Cartwheel Continues Partnership Spree with Omnicart

Cartwheel and Omnicart completed an integration to bring driver management logistics tools into Omnicart’s delivery operating system.

Cartwheel announced the integration as part of a string of new connections for the platform that allows for hybrid and self-delivery. As Food On Demand previously covered, the company has recently connected with Square, ChowNow, Nash, RMDA, and deepened its connection with Olo.

Co-founder and CEO Alex Vasilkin said it was a continuation of the company’s collaboration with best-in-class partners across the industry.

“Cartwheel got its start as a courier company, and we understand the challenges inherent to local delivery operations as well as the importance of partnerships that bolster capabilities,” said Vasilkin. “We are proud to partner with other best-in-class technology providers to help local companies manage the logistics of delivery.”

Omnicart is a platform that enables delivery service providers and restaurant delivery services (RDS) to build local marketplaces. By connecting with Cartwheel, Omnicart co-founder and CEO Arya Rashtchian said providers can plug Cartwheel logistics right into their operations.

“Together, Cartwheel and Omnicart technologies offer the optimal end-to-end delivery management solution for local delivery operators—think of it as RDS 2.0,” said Rashtchian. “Local providers can now access via open APIs the sophisticated tech and customizable offerings typically only available within expensive enterprise platforms.”

That means smaller delivery players can spend less time building the technology and work on doing more efficient deliveries at scale. That’s what Kevin Polk, the owner of Jackrabbit Deliveries, a delivery provider based in Mobile, Alabama, said. The company is among the first customers to combine solutions from Cartwheel, Olo, and Omnicart to power its offering in multiple local markets.

“Cartwheel’s powerful network of partners led us to offerings from Olo and Omnicart, and their combined offerings have enabled Jackrabbit Deliveries to consolidate and optimize our tech stack,” said Polk. “We are now well-positioned to scale to new regions, and are excited about the opportunities ahead thanks to our partnership.”

The move might not have a direct restaurant connection, but it means operators like Polk and others have an expanding toolset to do deliveries more efficiently in underserved areas or cater to restaurants that prefer local options to the larger delivery players.

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