Flybuy, a curbside, in-store and pickup platform, has added new functionality allowing delivery driver location tracking. This comes through new, direct integrations with DoorDash, Uber Eats, Postmates, Point Pickup Technologies and others through Flybuy’s flexible API that allows any delivery provider to connect to its ecosystem.
The company says this new technology gives restaurants and retailers “complete visibility into the delivery driver’s journey for perfectly timed in-store, curbside and drive-thru handoffs.”
Through this integration with Flybuy, brands now have delivery driver location updates and vehicle details to facilitate quick and easy order handoffs. With enhanced visibility to driver location, brands can control and limit a driver’s time on site to make room for direct consumers in the parking lot, lobbies, and pickup counters, and ensure that customers waiting for orders are getting the freshest and fastest delivery orders, according to Flybuy.
The benefit to the drivers is enormous as well because they do not have to waste time looking for parking or waiting inside the store for orders to be completed. The coordinated delivery driver handoff also promises less mistakes in the process, including remakes, waste, and customer frustration.
“Our integration with Flybuy is creating exceptional operational efficiencies for both merchants and Dashers by streamlining the pickup logistics,” says Ali Amin, senior manager of merchant strategy & operations at DoorDash.
Brands such as Applebee’s and IHOP have already implemented these direct delivery integrations in more than 2,500 locations across the country.
“Knowing when the customer is coming for a pickup order is one thing,” said Applebee’s Vicki Hormann, off-premise executive director. “But having insight into the journey of a delivery driver is a game changer for us.” Stores are reporting a significant reduction in congestion in-store and at the curb, and faster and fresher order delivery to the end customer.
“The Flybuy Platform is rolled out worldwide in over 30,000 locations, across 55 countries,” says Radius Networks Chief Strategy Officer Dan Estrada, of Flybuy’s parent company. “We are excited to be working closely with our innovative Delivery Service Provider partners to provide our shared brands with a frictionless delivery driver pickup solution that increases operational efficiencies for staff, reduces wait times for delivery drivers, and provides better quality and freshness of product to the end customer.”