Amazon targets Uber Eats with Deliveroo investment

Amazon lead a $575 million funding round in the UK-based food delivery company Deliveroo, continuing its efforts to diversify into the takeaway market. In a press releaseDeliveroo said it would use the money to expand its UK engineering team, expand its delivery reach, and continue to develop new products such as its delivery-only kitchens. Deliveroo currently operates in 500 towns and cities across 14 countries and territories.

The investment will intensify Amazon’s competition with rival tech company Uber and its Uber Eats service. The Financial Times reported last year that Uber was interested in buying Deliveroo outright, but that talks stalled after the two companies failed to agree on a valuation. Sky News reports that Amazon’s investment in Deliveroo follows two unsuccessful approaches to buy Deliveroo outright.

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