OpenTable Acquires Guest Management Platform Venga

OpenTable is one step closer in its mission to be a one-stop-shop for restaurant technology solutions, as parent company Booking Holdings announced the acquisition of customer data analytics platform Venga on Thursday.

“Right now, OpenTable doesn’t even support pictures of our users,” Kayak CEO Steve Hafner told Skift Table Thursday. “Venga does. That will seamlessly integrate. Diners will see better hospitality at the restaurants that use the combined software.”

Founded in 2010, Venga built a suite of products around customer relationship management (CRM) that services about 1,400 restaurants. Venga has worked with OpenTable in a third-party vendor capacity for the past five years, but the acquisition will allow for OpenTable to take far more advantage of Venga’s technology and implement it across OpenTable’s vast roster of 52,000 restaurant clients.


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