Third-party delivery platforms are a risky business for small restaurants, where commission fees are steep and the competition is overwhelming. While DoorDash’s new initiative is a nice step for the 10 participating restaurants, many other independent restaurateurs feel gouged by its pricing structure.
Independent restauranteurs need all the help they can get to stand out from the crowd on third-party delivery platforms, where users are faced with a sea of meal options at any given time.
DoorDash’s latest promotion, Kitchens Without Borders, aims to do just that. Launching today, the initiative highlights 10 immigrant and refuge-owned restaurants in San Francisco through a dedicated microsite and video series featuring the owners and their backstories.